How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
What's the minimum Meta budget?
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$2,000/mo to generate enough data for statistical learning. Most clients run $5k-$50k/mo.
Do you produce the ad creative?
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Yes. Static, motion, and UGC scripts in your brand voice. Production fees scoped per engagement.
How long until results?
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Week 2-3 for early signals. Stable scale typically by week 6-8 after creative iteration.
Who owns the ad account?
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You. We operate as Business Manager admins. Your data, your audiences, always.
Do you handle TikTok or LinkedIn too?
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TikTok yes via the same playbook. LinkedIn via our paid team — book a call.
What ad spend budget do you recommend to start?
For meaningful data on Meta I recommend a minimum of fifteen hundred dollars per month in ad spend — ideally two thousand five hundred to five thousand to run three or four ad sets simultaneously. Below that threshold you do not exit the learning phase quickly and results are inconsistent. Our management fee is separate from ad spend and is quoted based on campaign scope.
How do you handle creative fatigue?
We refresh creative every two to three weeks on active campaigns. New static images, updated copy variants, and at least one new video or motion asset per month. We track frequency scores daily — if frequency hits three on a cold audience, that ad gets paused and replaced regardless of schedule. Fatigue is the number one silent killer of Meta performance and we treat it as a hard operational rule.
What ROAS should I realistically expect?
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It depends on your product margin, average order value, and how warm your existing audience is. For e-commerce under $100 AOV, a 3–4x ROAS in the first 90 days is a realistic target. For high-ticket services, cost-per-qualified-lead is the right metric, not ROAS. Anyone promising you a specific ROAS before they've seen your offer and margins is guessing.
Do you create the ad creative or do I need to supply it?
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I handle creative strategy, copywriting, and static graphic production. For video — Reels, UGC-style clips — I'll need raw footage from you or we can scope a shoot separately. Static ads and carousel creative are included in the management service. You'll approve everything before it goes live. I won't publish an ad that hasn't been signed off by you.
How much do I need to spend for Meta Ads to be worthwhile?
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Minimum $1,000/month in ad spend, but $1,500–$3,000/month is where campaigns have enough data to optimise meaningfully. Below $1,000, audience sizes for A/B testing get too small and the pixel accumulates data too slowly. If your budget is under $1,000/month, I'll be straightforward about what's achievable and whether paid social is the right channel for you right now.
What happens to my account if I stop working with you?
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Everything stays in your account. The pixel data, audiences, campaign structures, creative — all yours. I work through your Business Manager as a partner. When we stop working together, I remove my access and you keep everything. I'll give you a written handover summary covering what's running, what was working, and what I'd do next. Your data is your asset, not mine.
How do you handle iOS 14+ attribution limitations?
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The Conversions API is configured alongside the Meta Pixel to capture server-side events that iOS privacy settings block from browser tracking. I also verify your domain in Business Manager and configure the eight prioritised conversion events correctly. Attribution windows are set at the account level based on your sales cycle. I'll explain what the numbers can and can't tell us — reported ROAS is now an estimate, not a precise figure, and I'll be transparent about that.
How often do you make changes to the campaigns?
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Active management means checking performance 3–4 times per week — adjusting bids, pausing underperforming ad sets, refreshing creative when frequency gets too high, expanding audiences that are working. Major structural changes (new campaign objectives, budget reallocation, audience overhaul) happen monthly based on accumulated data. I don't over-optimise by making daily changes that reset the learning phase. Stability matters as much as responsiveness in paid social.
