How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
Do you use AI to write?
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Research and outline assist, yes. Final drafts are written by humans. AI-only content does not rank, does not convert, and does not earn trust.
How many articles per month?
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4-12 depending on retainer. We weight depth over volume — one excellent pillar page beats 10 thin posts.
Content marketing only works as part of an SEO strategy. See our SEO service page.
What industries do you write for?
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SaaS, DTC, professional services, healthcare, finance, education, hospitality, real estate.
You. Source files, drafts, final publishes — all yours forever, including the brief library we build for you.
How long before content marketing generates traffic?
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Honest answer: 4–6 months for meaningful organic traffic growth on a new domain or thin-content site. Established sites with some authority can see movement in 2–3 months on lower-competition keywords. The tradeoff is compounding — an article ranking on page one in month six keeps driving traffic in month 18 without additional spend. I'll set realistic milestones based on your domain authority and keyword opportunities, not a generic promise.
How do you decide what to write about?
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Keyword and topic research is my responsibility. I use SEO tools to find the specific search terms your target customers are using, check what's ranking and why, and identify gaps your competitors haven't covered well. I build a content calendar prioritised by search volume, competition level, and relevance to your services. You review and approve the calendar before I write anything. If you have topics to cover for business reasons, I work those in.
How long are the articles, and are they good enough to rank?
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Article length depends on what's ranking for the target keyword — I match or beat what's already on page one in depth and structure, not a word count target. Some topics need 600 words, others 2,500. I'm not padding articles to hit an arbitrary number. Every piece includes proper heading structure, internal links to your service pages, and an optimised title tag and meta description. You'll approve every article before it's published.
Who publishes the content — you or me?
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I handle publishing if you give me access to your CMS — formatting, images with proper alt text, SEO metadata, and scheduling. If you'd rather retain publishing control, I deliver a ready-to-publish Google Doc with formatting notes and all metadata filled in. Most clients prefer I handle it end-to-end because it removes a task from their plate and ensures the SEO details are done correctly.
Is social media content included, or just blog articles?
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The core service covers blog and SEO article production. Social media copy is a separate add-on. That said, every article I write can be repurposed into social content, and I'll point that out where it's possible. If you want a full content operation covering both channels from the same editorial calendar, I can scope that as a combined package. Just be clear about what channels you need when we talk.
How do you measure whether the content is working?
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I track organic traffic to each article, keyword rankings, and conversion events from content pages — form submissions or calls that come through. Monthly reports show which articles are gaining traction, which keywords moved, and where I'm focusing next. Content that isn't getting traction after a reasonable window gets reviewed — sometimes it needs a rewrite, sometimes stronger internal links, sometimes a different keyword angle. I don't publish and walk away.
