How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
How long does brand identity take?
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6-10 weeks depending on naming + scope. Kickoff inside 24 hours of contract.
Yes — see our Logo Design service. Brand Identity is the full system.
Will you build the website too?
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Yes — Brand Identity pairs naturally with our Website Design service.
Do you do trademark filing?
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We screen for conflicts. Filing requires a trademark attorney — we recommend a few we have worked with.
How is this different from Logo Design?
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Logo Design = the mark. Brand Identity = the system. Strategy, naming, type, color, voice, guidelines, full asset pack.
Do we receive the brand guide as an editable file?
Yes. You get a PDF brand guide — typically 20 to 40 pages — plus the original Figma source file and all exported assets in PNG, SVG, and EPS formats. The guide covers usage rules, do-not-do examples, and tone-of-voice notes so every team member and future vendor works from the same document. Nothing is locked or watermarked. It is yours outright.
How many revision rounds are included?
Two full rounds on the identity direction. Unlimited minor tweaks on the final chosen direction at no extra charge. Anything outside that scope is billed at a flat day rate. In practice the brief process we run before starting means we land within two rounds almost every time — the research phase eliminates the guesswork that causes late-stage pivots.
How long does a full brand identity project take?
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Most brand identity projects run 4–6 weeks from kickoff to final file delivery. Week one is discovery and strategy. Concepts come in week two, refinement in weeks three and four, and the final brand guidelines document closes it out. If you need a faster turnaround for a launch deadline, tell me upfront and I'll let you know if it's doable.
What's included in the brand guidelines document?
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The PDF covers every asset your team will need: logo usage rules, the full colour palette with HEX/RGB/CMYK codes, primary and secondary typefaces with hierarchy examples, brand voice guidelines with real before/after copy examples, and icon or pattern usage. Built to hand to a printer, developer, or social media manager without a single follow-up call.
I already have a logo — can you build a brand identity around it?
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Yes, and I do this often. I'll audit your existing logo first and give you an honest read on whether it can anchor a strong identity system or whether it'll hold the rest of the work back. If there are problems — wrong file format, colours that won't print, a mark that won't scale — I'll tell you specifically what needs fixing before we go further.
How many logo concepts and revision rounds do I get?
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Three distinct logo directions at the concept stage, each built on the strategy we agreed in discovery. You choose one direction and I refine it across two revision rounds. In my experience, two rounds is enough when discovery is done properly — we're executing on a brief we both signed off on, not guessing. Additional rounds beyond that are available at my hourly rate.
What file formats will I receive at the end?
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Every format you're likely to need: editable vector source files (AI and EPS), print-ready PDFs, web-optimised PNGs with transparent backgrounds, and SVG files for developers. I package these in full colour, reversed white, and single-colour black versions. Everything lands in a shared Google Drive folder you own permanently.
Do I own the brand identity once the project is complete?
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Full ownership transfers to you on final payment — no licensing fees, no ongoing royalties, no strings. The source files are yours, the concepts are yours, and you're free to hand them to any designer or printer in the future. I retain the right to show the project in my portfolio, which I'll flag in the contract so there are no surprises.
