How do you handle revisions and feedback rounds?
+
Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
+
You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
+
For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
+
Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
+
We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
+
Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
+
Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
+
First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
Logos live under our Logo Design service. Graphic design is everything downstream of the logo.
Can you work in our existing brand?
+
Yes. We honour your brand system. We will flag inconsistencies before extending it.
How fast can you turn around?
+
3-24 hours for single deliverables. 2-4 weeks for multi-asset projects. Rush available at premium.
Do you do print production?
+
Design + print-ready files yes. Print fulfilment via our partners on request.
Subscriptions or per-project?
+
Both. Monthly retainers for high-volume teams. Per-project for one-off work.
What file formats do we receive?
Every deliverable comes in the format required for its use case. Print assets in print-ready PDF and EPS. Digital assets in PNG and SVG. Social content in JPG and MP4 where motion is involved. Source files in Figma or Adobe Illustrator depending on what was agreed at brief stage. You never need to ask — we include the full format set in every delivery without an upsell conversation.
Can you match our existing brand guidelines?
Yes. Send us your brand guide, fonts, and colour codes and we work entirely within that system. We do not impose our aesthetic on your brand. If there are gaps in your guidelines — situations the guide does not cover — we make judgment calls that align with the spirit of what your brand is doing and flag them so you can add them to your guide going forward.
How does a graphic design retainer work day-to-day?
+
You submit requests through a shared project board. Each request gets prioritised by deadline and I work through the queue — you review drafts in the same board. Most single-asset requests (a social post, a flyer, an email banner) turn around in 24–48 business hours. More complex pieces take longer and I'll give you a specific timeline when you submit. Unused hours in a month don't roll over, so I help you plan your request queue to use them well.
What types of design work are covered?
+
Social media graphics (static posts, story templates, cover images), print materials (flyers, brochures, business cards, posters), email headers and banners, presentation decks, digital ads, and internal documents like proposals or one-pagers. Not included: video editing, motion graphics, and photography — those are separate services. If you're not sure whether something falls inside the retainer, ask before submitting rather than assume.
Do I need to write a brief for every request?
+
A brief — even a short one — saves both of us time. I need to know the goal, where it'll be used, the format required, any copy going on it, and the deadline. "Can you make a social post for our sale" means I come back with questions before starting, adding a day. The brief template I give you at onboarding takes about three minutes to fill in. More context means fewer revision rounds.
Will everything match my brand automatically?
+
At onboarding I build a master design file with your brand colours, fonts, logo variations, and recurring templates. Every piece I create pulls from that file. You shouldn't ever need to correct me on a HEX code or logo placement — those are locked in from day one. If your brand evolves, we update the master file once and everything downstream follows.
How many revision rounds per design?
+
Two rounds of revisions per asset. A "round" means one consolidated set of feedback — not a back-and-forth where you send one note, then another. I ask that you review the draft thoroughly and compile all changes before sending them back. This keeps turnaround tight and makes sure nothing gets missed. If a piece needs a third round because the brief changed significantly, I'll note the time against your retainer hours rather than charge a separate fee.
What file formats do I receive and can I edit them?
+
Deliverables come in the formats you need for the intended use — print-ready PDF for anything going to a printer, PNG or JPG for digital, and editable source files on request. If you want editable versions so your team can swap out text or images, let me know at the brief stage and I'll build the file with that in mind, usually in Canva or an unlocked Illustrator file.
