How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
How many concepts do I see?
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Three distinct conceptual directions in round one, with full rationale. We narrow to one and refine across two more rounds.
2 to 4 weeks depending on revisions. Kickoff inside 24 hours of contract.
Do I get the source files?
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Yes. Adobe Illustrator + Figma source files plus all export formats are yours forever.
Can you also build the brand around it?
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Yes — pair logo design with our Brand Identity service for a full visual language.
What if I don't like the directions?
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Free additional round of concepts. We do not ship until you are confident in the direction.
Do we get the logo in black and white?
Every package includes the full-colour version, a reversed version for dark backgrounds, a single-colour version, and a mono black version — all in SVG, PNG with transparent background, and PDF. No extra charge. These are standard deliverables on every project because you will need them for print, embroidery, and monochrome applications sooner than you think.
Do you assist with trademark registration?
We do not handle trademark registration directly, but we structure every logo to be trademark-ready: entirely original forms, no stock elements, no font-only wordmarks that reference existing marks. When the design is complete I can point you to a trademark attorney in your jurisdiction. Most clients who want to register file within sixty days of delivery.
How many concepts will I see and what does revision look like?
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Three distinct concepts — not three colour variations of the same idea, but three genuinely different directions based on the brief. You pick one and I refine it across two revision rounds. Each round is a structured feedback loop. Most logos land in a great place within those two rounds. Additional rounds are billed at my hourly rate, which I'll quote before starting.
How long does a logo design project take?
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From signed contract to final files, expect two to three weeks. Week one is research and concept development. Concepts land in week two, revisions close out week three. If you have a hard launch date, tell me when you book. I take on a limited number of projects at a time specifically so I can hit agreed deadlines, not push them.
What file types do I get, and can my web developer use them?
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The full set: AI source files, EPS, print-ready PDF, SVG, and PNG with transparent backgrounds. SVG and PNG are exactly what a developer needs. I also deliver full-colour, reversed white, and single-colour black versions. Everything goes into a Google Drive folder structured so a developer or printer can find what they need without asking you.
Can I get a logo without a full brand identity package?
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Yes. Logo design is available as a standalone project. You'll get the logo files and a one-page usage summary covering clear space, minimum sizes, and colour codes. If you're early stage and need something solid to launch with, standalone logo design is a sensible starting point. You can always build the full system around it later.
Will my logo work on print materials and signage, not just screens?
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Yes, and I check specifically for this. Every logo I design is tested at small sizes (business card), large sizes (pull-up banner), and in single colour (for embroidery or one-colour print). The EPS and PDF files I deliver are vector, meaning they scale to any size without quality loss. If a concept looks great on screen but fails at small sizes, I adjust it before you ever see it.
Do I own the logo and can I trademark it?
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Full ownership transfers to you on final payment. You get every source file — Illustrator originals, exported formats, all of it. I retain nothing. If you want to trademark the mark, you can go directly to IP registration. I'll provide supporting documentation if needed. Your logo, your business, full stop.
