How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
What's the minimum ad spend?
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We recommend $2,000/mo minimum to gather meaningful learning data. We work with budgets up to six figures.
Do you charge a percentage of spend?
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No. Flat retainer. You see exactly what we cost. Spend goes 100% to media.
How long until results?
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Search + remarketing typically performs in week 2-4. PMax + YouTube need 4-6 weeks of learning.
Who owns the ad account?
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You. Always. We work as managers on your account, never our own. Your data is your data.
Can you handle landing pages too?
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Yes — we build conversion-architected LPs as part of every paid engagement. See our Website Design service.
How long before we see results from Google Ads?
Clicks start the day the campaign goes live. Leads and conversions depend on your landing page quality and offer. Most clients see their first conversion within the first week on a properly structured campaign. The real optimisation — dropping cost per lead, improving Quality Score, finding the best-performing match types — takes four to six weeks of active data. Month three is typically when campaigns reach peak efficiency.
Do you write the ad copy or do we?
We write everything. Headlines, descriptions, extensions, and responsive ad variations — all researched against your competitors and the actual search queries your audience uses. You review before anything goes live. We send you a copy doc before launch so you can flag anything that does not match your tone. Most clients make minor tweaks on the first campaign and then trust the process from month two onward.
What's the minimum ad spend you'll work with?
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I work with clients spending a minimum of $1,500/month in ad spend. Below that, Google's machine learning doesn't have enough data to optimise properly. The sweet spot for most of my SMB clients is $2,000–$5,000/month. If you're starting below $1,500, I'd rather help you build organic traffic first than take your money for a campaign that's structurally underfunded.
How long before I see results from Google Ads?
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The first 30 days are a learning phase — Google gathers data on which ads, keywords, and audiences convert for your specific offer. Month one is data collection, month two is the first real optimisation push, month three is where you start seeing a reliable cost-per-lead. I set honest expectations upfront and won't promise overnight results to win your business.
Do I own my Google Ads account or does it run under yours?
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Your account, your ownership. I ask for admin access to an account you own, or I set one up under your Google account from day one. Your billing goes direct to Google — I never handle your ad spend. This means if you stop working with me, you keep the account, the historical data, and the campaign structures. That data history is genuinely valuable and I won't hold it hostage.
How do I know the campaigns are performing?
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You get a live Looker Studio dashboard linked to your account — check it anytime. I also send a monthly written report: what I changed, why, what I'm testing next, and where I see the biggest opportunities. You'll always know your cost-per-lead, conversion rate, impression share, and spend pacing. No vanity metrics. If something's underperforming, I say so and tell you what I'm doing about it.
Do you handle keyword research or do I provide a list?
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Keyword research is fully my responsibility. You tell me your services, locations, and ideal customer — I do the rest using Google Keyword Planner, third-party tools, and competitor analysis. I'll share the final list before launch so you can flag anything that doesn't fit. Negative keyword lists are built from day one to stop you paying for irrelevant clicks immediately.
Do you run Performance Max or standard search campaigns?
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It depends on your goals, budget, and existing data. Standard search campaigns give more control and transparency — you know exactly which keywords are spending and converting. Performance Max is better when you have strong conversion data and want Google's automation across all placements. I'll recommend the right campaign types for your specific situation and explain why, not just run what's easiest to manage.
