How do you handle revisions and feedback rounds?
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Most engagements include three rounds of revisions per major deliverable. I send a Loom walkthrough of every milestone so you can review at your own pace, then we align via a 30-minute call. If we need a fourth round, we discuss whether scope changed — and adjust honestly. No surprise change orders.
Will I work directly with you or with a junior team member?
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You work with me directly on strategy and major reviews. I have a small senior team that handles execution — design production, development, content writing, ad operations — but I personally review every deliverable before it leaves the studio. No account managers, no offshore handoffs you cannot reach.
What tools and platforms do you use?
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For design: Figma, Adobe Creative Suite, Spline for 3D. For development: Next.js, WordPress with Elementor or custom themes, Webflow, Shopify. For SEO: Ahrefs, Search Console, Screaming Frog, Surfer. For ads: Google Ads, Meta Business Suite, looker dashboards. For project management: Notion + Slack. I do not gate-keep tools — happy to share access to anything we use on your project.
Do you sign NDAs and protect confidential information?
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Yes. Mutual NDAs available before any discovery call. All client work stays under tight access controls — only the team members directly working on your project can view files. After project close, I retain working files for two years for support purposes, then archive securely. Nothing goes into public portfolio without written approval.
How do you measure success after launch?
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We agree on 3-5 KPIs before kickoff — usually a mix of leading indicators (traffic, engagement, click-through, time on site) and lagging ones (form submissions, calls, revenue, qualified pipeline). Monthly reports show movement on all of them, with a plain-English summary of what we shipped, what worked, and what is next. No vanity metrics. No 60-page PDFs you will never read.
Do you offer ongoing support and retainers?
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Yes. After project delivery, you can move to a monthly retainer (typically 8-20 hours per month) for continuous improvement — A/B testing, content additions, performance optimization, new feature builds. Or pay hourly for ad-hoc work. Most clients stay on retainer for at least six months because compounding work outperforms one-off projects.
What is your typical client engagement length?
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Project work runs 4-14 weeks depending on scope. Retainer clients average 18 months — most started with one project, saw results, and expanded the relationship. My longest active client is now in year four. I am playing for retention, not transactions.
What happens if we are not happy with the work?
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First — we will not let that be the outcome. I check in weekly via Loom and Slack so issues surface early, not at the end. If something is not landing, we pause, diagnose, and adjust the approach. Every engagement carries a 14-day satisfaction window post-launch where any reasonable refinement is included at no extra cost.
New domains: 6-9 months. Established sites: meaningful movement at 90 days, page-1 typically 4-6 months.
Do you do link building?
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Yes — earned and editorial. We do not buy links from PBNs or sketchy networks.
Will you write the content?
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Yes, by in-house humans. We do not ship pure-AI content. AI is for research; humans write.
What CMS do you support?
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WordPress, Webflow, Shopify, Next.js, Sanity, headless CMS — all have SEO plays we ship into.
How do I know it's working?
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Weekly narrative report + live dashboard. We track impressions, position, click-through, conversions.
How long does SEO take to show results?
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For most SMB sites, meaningful ranking improvements take 3–6 months. Technical fixes and on-page optimisation can move the needle faster — sometimes within weeks — but building authority to rank competitively on high-value keywords takes time. New domains take longer than established ones. I'll give you a realistic projection based on your domain authority, competition level for your target keywords, and what technical issues I find in the audit. Guaranteed rankings are something I don't promise, because no one legitimately can.
What does a technical SEO audit actually cover?
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Crawlability, page speed and Core Web Vitals, mobile usability, URL structure, duplicate content, internal linking, broken links and redirect chains, structured data/schema markup, XML sitemap and robots.txt configuration, and HTTPS setup. I use Screaming Frog and Google Search Console to run the crawl, then produce a prioritised action list — not a data dump of every issue, but a clear ranking of what to fix first based on impact.
Do you handle link building, and how?
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Off-page SEO and link building is included in the full service, and I only pursue links that won't get you penalised — digital PR placements, supplier and partner links, directory listings on genuinely relevant sites, and content that earns links because it's useful. I don't buy links, use private blog networks, or submit to bulk directories. These tactics produce short-term lifts and long-term penalties. The links I build hold their value.
My site got hit by a Google update — can you help?
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Yes, but I'll give you an honest read first. Not every traffic drop is a penalty — some are seasonal, some are tracking issues, some are competitor improvements. If it's a genuine algorithm impact, I'll look at the specific update, audit which pages dropped and by how much, and identify the likely cause. Recovery plans are specific to the cause, not generic advice. I won't promise a recovery timeline I can't back up.
Do I need a long-term contract?
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I ask for a minimum 3-month commitment because the work done in month one — audit, technical fixes, initial content — doesn't show results until months two and three. Asking you to evaluate after 30 days isn't fair to either of us. After the initial three months, the engagement moves to rolling monthly with 30 days' notice to cancel. I don't lock clients into 12-month contracts. The 3-month minimum is about giving the work a fair chance, not trapping you.
What CMS platforms do you work with?
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WordPress is my primary platform, which covers the majority of SMB sites. I also work with Webflow, Shopify, and Squarespace for on-page SEO and technical recommendations. For Shopify and Squarespace, platform limitations mean some technical fixes require workarounds rather than direct code access — I'll tell you upfront what's achievable on your specific platform and where we're constrained.
